Great Wall Motors Co., Ltd. (hereinafter referred to as “Great Wall Motors”) is a world-famous manufacturer of SUVs and pickup trucks. It was listed in Hong Kong’s H-shares and domestic A-shares in 2003 and 2011, with total assets of 111.8 billion Chinese yuan by the end of 2018. It has four brands of HAVAL, WEY, ORA and Great Wall Pickup. Its products cover three categories of SUV, Car and Pickup. It has the ability of supporting core parts such as engine and transmission. It has more than 70 holding subsidiaries and nearly 80,000 employees. On July 10, 2018, Great Wall Motor and BMW (Netherlands) holding company officially signed a joint venture contract to establish beam Automobile Co., Ltd.
Great Wall Motors has formed eight production bases in China. Following Baoding, Xushui and Tianjin production bases, Chongqing Yongchuan production base project of Great Wall Motors will be completed and put into operation by the end of 2019. Several major projects in Zhangjiagang of Jiangsu, Rizhao of Shandong, Pinghu of Zhejiang and Taizhou of Jiangsu are progressing steadily. At overseas, Great Wall Motors has also built KD plants in Ecuador, Malaysia, Tunisia and Bulgaria. The Russian Tula factory wholly owned by Great Wall Motors was officially completed and put into operation on June 5, 2019, which is the first overseas vehicle factory with four major technologies by a Chinese brand automobile enterprise.
Great Wall Motors adheres to the enterprise concept of “making progress a little bit every day”, has advanced corporate culture and management team, and has created a unique operation and management mode. Its operation quality is second to none in the domestic automobile industry.
Since 2004, Great Wall Motor’s development potential has been widely recognized and recognized by the outside world. It has been selected as “China’s Top 500 Enterprises”, “China’s Top 500 Machinery”, “Top 500 Made in China”. It has been listed as “Forbes Asia Pacific best listed company”, “Forbes 2000”, “Fortune China 500”, “Brandz’s Top 100 most valuable Chinese brands” for many years. As the recommended export brand of China Chamber of Commerce for import and export of machinery and electronics, it is the "national automobile export base enterprise" granted by the Ministry of Commerce and the national development and Reform Commission, and is the first Chinese automobile enterprise among the members of the international Hydrogen Energy Commission.
In terms of technology research and development, Great Wall Motor always adheres to "excessive investment", pays attention to effective research and development, and pursues industry leading, which lays a solid foundation for continuous independent innovation. Great Wall Motors has the world-class R & D equipment and system, with SUV, Car, Pickup three series and power train development and design capabilities. It has established overseas R & D centers in Japan, the United States, Germany, India, Austria and South Korea. Meanwhile, it has established a global R & D layout with Baoding headquarters as the core, covering Europe, Asia and North America.
Great Wall Motors has one of the most advanced automobile comprehensive test sites in China, and has Haver technology center with five functions of R & D, trial production, test, modeling and data. It has realized the R & D layout of the whole vehicle and parts, and achieved a qualitative leap in R & D strength. In the future, Great Wall Motors will also invest 30 billion yuan to build a global R & D system and form a leading edge in active and passive safety technology, intelligent interconnection and automatic driving. Great Wall Motor's technical strength has also been widely recognized by the society, and has been jointly recognized as national enterprise technology center, post doctoral research station setting unit and national innovative enterprise by the National Development and Reform Commission and the Ministry of Science and Technology.
Great Wall Motors adheres to the concept of “focus, professional and expert” and high focus to create brand advantages in its category, and achieves expert brand image by leading sales volume and more star models, aiming to become the leading brand in its category market. Among them, HAVAL brand positioning is “China SUV global leader”, ORA brand positioning is new generation electric car; WEY brand positioning is Chinese luxury SUV leader; Great Wall Pickup brand positioning is China pickup leader.
In recent years, Great Wall Motors has promoted its service to the height of brand, established the marketing strategy with customer satisfaction and market leading as the main goal. Through the innovation and reform of marketing service, Great Wall Motors focuses on customer satisfaction in terms of human, financial and material, creates surprise for customers with super value service, and continuously improves customer satisfaction.
After years of high-quality operation, Great Wall Motors Sales and brand image has a certain strength, its brands gradually move to the high-end, technology content and added value is higher and higher, its products have independent core technology and ultra-high cost performance, and formed a large, medium, high, low, multi-specification and multi-variety product system.
In the domestic market, SUVs and Great Wall pickups have been leading the sales for many years. In the overseas market, Great Wall Motors is the first batch of Chinese automobile enterprises to go abroad. In 1998, Great Wall Motors has realized export. Its main export models include SUVs and pickups. At present, it has completed the market layout of more than 60 countries and regions. By the end of 2018, Great Wall Motors had more than 400 overseas networks, covering Russia, South Africa, Australia, Middle East Africa, South America, Asia Pacific and other regional markets, with an accumulated overseas sales of more than 600,000 vehicles.
Facing the future, Great Wall Motors will continue to consolidate its system capability, adhere to the philosophy of focus, and realize professional operation and management with a more open mind and spirit, so as to finally build itself into a leading expert brand in the world.
